A Shebeen is “an illegal drinking parlour” (Oxford English Dictionary).
In Africa, Shebeen has become a household word within local townships to describe a place where people congregate to meet, drink and eat – a major social gathering point.
We will open a typical upmarket African Shebeen in the centre of London to serve the growing numbers of ex-patriots that are now residing in the London area.
The Shebeen will provide an opportunity for underprivileged musicians and artistes from the townships to bring their own kind of entertainment to an audience that would otherwise not be available.
40% of the profits earned will be donated to African communities for local projects through a charitable foundation.
The premises will be situated within the centre of London preferably within the Piccadilly/Leicester Square area so as to capture passing trade from the tourist sectors along with the targeting of domiciled South Africans, Australians and New Zealanders.
The theme of the Shebeen will vary from month to month to encompass all cultures, and will diversify at a later stage to include Australia, New Zealand, Fiji, and Southern American Nations.